Ron Braunstein (born June 7, 1976), better known as Necro, is an American rapper, record producer and director from Brooklyn, New York. Having gained notoriety as an underground hip hop musician, Necro is known in the hip hop community for his exceptionally explicit lyrics. He invented the term "death rap" to describe his style of ultra-violent hip hop and to set himself apart from other genre labels created by the media. He is also the younger brother of rapper Ill Bill. Necro founded the independent record label Psycho+Logical-Records in November 1999 in order to maintain complete control over the conception and distribution of his music, and also due to the observation that no white rapper can gain recognition on a major record label without being "discovered" by a black producer, citing Snow and Eminem as examples of this.   Wikipedia