Rare Earth is an American rock band affiliated with Motown's Rare Earth record label (which was named after the band), who prospered in 1970-1972. Although not the first white band signe . .   Expand    Wikipedia

Rare Earth is an American rock band affiliated with Motown's Rare Earth record label (which was named after the band), who prospered in 1970-1972. Although not the first white band signed to Motown, Rare Earth was the first big hit-making act signed by Motown that consisted only of white members, although a Latin percussionist later joined the group. The group formed in 1960 as "The Sunliners" and changed their name to "Rare Earth" in 1968. After recording an unsuccessful debut album "Dream/Answers" on the Verve label in 1968, they were signed to Motown in 1969. The band was the first act signed to a new Motown imprint that would be dedicated to white rock acts. The record company didn't have a name for the new label yet and the band jokingly suggested Motown call the label "Rare Earth." To the band's surprise, Motown decided to do just that.

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